Privacy Policy

1. Introduction

SOFTFORGE DIGITAL LTD ("we", "us", or "our"), operating as Flixly, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

We are registered in England and Wales (Company Number: 16621737) and comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

• Account Information: Email address, name, and password when you register
• Payment Information: Billing details processed securely through Stripe
• Content: Text prompts, images, videos, and audio you upload for generation
• Communications: Messages you send us through contact forms or support

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, generation history
• Device Information: Browser type, operating system, device identifiers
• Log Data: IP address, access times, referring URLs
• Cookies: Essential cookies for authentication and preferences

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our Services
• To process your transactions and manage your account
• To generate content based on your inputs
• To communicate with you about updates, support, and promotions
• To detect, prevent, and address technical issues and fraud
• To comply with legal obligations
• To analyze usage patterns and improve user experience

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Contract: Processing necessary to provide our Services to you
• Legitimate Interests: Improving our Services, fraud prevention, security
• Consent: Marketing communications (where applicable)
• Legal Obligation: Compliance with applicable laws

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service Providers: Third-party services that help us operate (payment processing, hosting, AI model providers)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly agree to share

Our AI model providers may process your inputs to generate content. We use industry-leading providers who maintain appropriate security measures.

6. Data Retention

We retain your information for as long as necessary to provide our Services and fulfill the purposes described in this policy:

• Account Data: Until you delete your account
• Generated Content: Stored for 30 days in your history, then automatically deleted
• Transaction Records: 7 years for legal and accounting purposes
• Log Data: 90 days for security and analysis

7. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limitation of processing
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, contact us at contact@flixly.ai. We will respond within 30 days.

8. Data Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption of data in transit (TLS/SSL)
• Encryption of sensitive data at rest
• Regular security assessments and updates
• Access controls and authentication
• Secure payment processing through PCI-compliant providers

9. International Transfers

Your data may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK ICO
• Transfers to countries with adequate data protection laws
• Other lawful transfer mechanisms

10. Cookies

We use essential cookies for:

• Authentication and session management
• Security and fraud prevention
• Remembering your preferences

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may affect the functionality of our Services.

11. Children's Privacy

Our Services are not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated: ico.org.uk